Do you know exactly who you‘re trying to acquire and how to convince them? If not, then you might need to start with a target group analysis. An old marketing wisdom says: „If you‘re trying to talk to everyone, you end up speaking to no one.“ The more you know about your target group, the better.
- If you already have a couple of clients, you can simply start by analysing what they have in common: Gender, age, profession, experience, industry, interests, anything you can find.
- If you‘re just starting out and don‘t have any clients yet to analyse, start by clearly defining who your ideal client would be. The service or product you offer should solve someones problems (if it doesn‘t, reconsider your business model). Whose problems are you solving? In most cases, they‘ll be your target group. Then try to find out more about them. Think about which blogs they might read, which influencers they follow, which facebook groups they‘re in, etc. Then follow them closely and listen actively. It takes a lot of time and patience, but eventually you‘ll understand your target group better and better.