The term ‘Sparring’ has its origin in boxing
Sparring is the most important part of the training of every boxer. That‘s where they learn the real fighting. Sparring is more than hitting and defending. It‘s where they notice what works and what doesn’t. It’s where they can focus on issues they urgently needs to fix. Unfortunately a lot of beginners don‘t have the opportunity to learn this way.
Sparringpartner in business context
Partner in companies that use their experiences, expertise, knowledge and know-how for the advantage and good of the company by consulting and supporting the management.
What does “Marketing Sparring” mean for you specifically?
YOUR EXPERT-KNOWLEDGE MEETS MY COMMUNICATION-EXPERTISE
As an outsider I have a different view on your challenges and therefore am able to give you valuable feedback and suggestions for your small business advertising or marketing strategy throughout our Skype-Sessions. Step by step we work on your marketing challenges and find solutions together.
Of course our collaboration doesn‘t only stick to pure sparring. Where necessary I will also coach you for relevant topics. The goal of our collaboration is to empower you all the way to the point that you‘re able to successfully market your company yourself!
YOU CAN VIEW MYSELF AS SOME KIND OF PERSONAL FITNESS COACH FOR YOUR MARKETING
Like a fitnesscoach I provide you with advice, tools, todo‘s, motivation and success controls. But that doesn‘t prevent you from doing hard work and here and then also making sacrifices. To come back to the picture: I don‘t just drain fat of your companies belly and perform some kind of plastic surgery, but I support you to get your business back in shape yourself and also contain it in the future!
Here’s a quick overview how it works:
DOES THAT MEAN YOU HAVE TO DESIGN YOUR OWN WEBSITE, BROCHURES ETC.?
No. Except if you really want to. As a Designer and former Project Leader in an agency I could also provide you with feedback and advice on such topics, but that‘s not what it is about in first place. Throughout our Sparring-Sessions we‘re working on the meat of your marketing. We sharpen your profile, develop the core of your future communication with your own USP and create your small business marketing strategy to communicate all this to your target group.
We define which marketing-measures it takes and develop the content concept for every single measure. Every part of this marketing-chain will be aligned to fulfill its individual role in the overall process of reaching your target group and converting them to new long-term clients at the end of this chain.
For the design or technical realisation of the measures needed (e.g. new website) I can recommend you partners from my network or you can work together with your own contacts. Due to our marketing-sparring you now have the overview yourself and know what to take care of. Of course I‘m still more than happy to continue supporting you and giving you feedback whenever you‘d like to hear my opinion.
Are you interested in Marketing Sparring for your small business? – Get in touch!
Either contact me directly (welcome@uspmaker.com) or simply visit the main-page of my website and fill out the contact form at the end of the page. I’m looking forward to hearing from you!
