MARKETING KNOW-HOW FROM REAL LIFE
Actually I began my career as a Media Designer. Means my knowledge is directly from the communication- sector and not just from some theoretical models you get taught by school.
At germany‘s leading agency for presentations I started working as a Designer before I discovered my passion for Marketing and Customer Consulting. From that point onwards I worked as (Jr.) Project Leader and (Jr.) Consultant in both fields: Projects with clients and also our own Marketing.
I was responsible for projects starting with small-businesses all the way to international blue-chip companies and european research organizations. From first sales-consultings to performing international workshops and leading the according project-teams I got the responsibility for highly challenging tasks already at a very young age.
Driven by success and the call of the great wide world I decided to leave the company after 4.5years to start my own location-independent business. My goal: Passing on my experiences and know-how to others while expanding my own horizon by traveling and exchanging knowledge with colleagues from all over the world.
FOUNDING OF RICONIC MARKETING
I started my self-employment as Marketing Consultant for Start-Up’s and small service companies. To figure out where I could use my expertise most effectively, I offered a wide range of services in the beginning. Thanks to my operational experiences from my former job I was able to develop Marketing Strategies, set up Google Adwords-Campaigns, create Websites or work as a Sparringspartner for more strategic topics.
After a little bit more than a year of doing active market research with riconic Marketing I was certain: The core problem of most of the small service companies is a poorly defined and blurry profile. If somebody is not able to say on the point what he‘s actually doing and what makes him unique compared to his competition, how would a potential client decide for his offer?